With an estimated worth of $250 billion in 2023, the creator economy continues to grow. It’s no longer enough to simply pay an influencer to #sponsor your product or service. Users know they will be sold to on social media, oftentimes with the help of influencers, but they expect creativity and a genuine connection from your brand in the process. So how does a business remain authentic and credible while leveraging influencers in an increasingly skeptical online culture? 

Grow your social media and influencer marketing expertise by joining us for one hour a day on Nov. 14 – Nov. 16. Get ready to gain insights and expertise from Lia Haberman, first-hand influencer knowledge from Ashleigh D’Mello, Anna Russett and Violeta Venegas, and join a workshop led by influencer Andrea Casanova! Together, we’ll unpack the creator economy, hear from influencers themselves, and learn how to build out an influencer strategy from scratch.

• Making Dollars and Sense out of the Creator Economy with Lia Haberman (Nov. 14 at 1 pm CT): Lia Haberman, Insider’s “Top Creator Economy Expert,” will delve into the dynamic world of influencer marketing and its evolving digital terrain. You’ll walk away from this event with a powerful understanding of the influencer landscape, where it’s headed and questions your brand should consider as it begins or scales its influencer strategy.
• Influencers Unfiltered: Secrets to Successful Brand Partnerships (Nov. 15 at 1 pm CT): In this panel discussion influencers, Ashleigh D’Mello, Anna Russett, and Violeta Venegas will share their advice and experiences in partnering with high-profile brands. Hear directly from the pros on how to most effectively approach influencers and build collaborations that set up both parties for success.
• Workshop: Begin, Budget & Build Your Influencer Strategy with Andrea Casanova (Nov. 16 at 1 pm CT): Master the essential steps to kickstart your influencer marketing strategy with Creator and Content Strategist, Andrea Casanova. Learn ways to find the influencers that align with your brand’s values and goals, uncover the strategies of budget allocation and decode the metrics that matter to your brand. This webinar is your roadmap to influencer marketing success, equipping you with the knowledge and tools needed to make impactful, data-driven decisions for your brand.

The post The Art of Influencer Marketing: A Series on Brand-fluence and Impact appeared first on Sprout Social.

As social media has grown, so have the expectations and capabilities of social marketers.  According to the latest Sprout Social Index™,  the role of social media has expanded well beyond marketing, touching nearly every corner of a business. With so many changes to the social media landscape, how does a social team (big or small) stay agile while managing multiple platforms, stay on top of social trends and grow their career?

Tune in to hear the experience of three industry experts talk about their careers in social. We’ll cover key skill sets that have helped them grow, discover how they break silos when sharing social impact, and hear their predictions of what is to become of social media roles in the next 3+ years.

The post New Index Data: The Social Dream Team of the Future appeared first on Sprout Social.

In this session, we will cover:

• How brands can best utilize social media for quick, impactful, omni-present care 
• How to create competitive care strategies using AI to scale efficiency and data analysis 
• How personalization is fueling the future of exceptional care experiences

This session will be led by Sprout Social’s President, Ryan Barretto, and Vice President, Solutions Engineering, Colleen Geiselhart. They will also discuss how Sprout Social’s global partnership and integrations with Salesforce provide a unique perspective on how the world’s leading brands are harnessing the power of social data and insights to build successful Customer 360 strategies.

The post Social Media, AI, and the Future of Omni-Channel Care appeared first on Sprout Social.

Audiences are no longer just passively consuming branded content, they’re looking for it. 68% of consumers say they follow a brand on social to stay informed about new products or services. And over half of consumers say the most memorable thing a brand can do is respond to customers, underscoring the increased expectation for highly personalized engagements. 

As buyer experiences continue to go digital, consumer attitudes have shifted and social media is now the new mall. There’s an opportunity for your brand to capitalize on this shift, but to do so effectively, you must hone in on how your social team can make the most business impact and ultimately, drive revenue.

Dive into our newly released Index report to guide your brand on how to refine its social media playbook and give you the data to demonstrate social’s org-wide impact.

We’ll discuss:

• Four key investments guiding the socially sophisticated marketer 
• What consumers are looking for from your brand today
• How to effectively communicate social’s impact on revenue to business leaders

Want to get the most out of this event and connect with other like-minded professionals? Join our community, The Arboretum, to keep the conversation going, access additional resources and get exclusive swag.

Your speakers:

The post New Index Data: Refine Your Playbook for Social Sophistication appeared first on Sprout Social.

As social media teams across the world figure out strategies to not only incorporate Threads  but also excel at it, this webinar will examine what we’ve learnt so far and explore thoughts on what we think is in store. 

Hear insights from social media consultant and industry analyst, Matt Navarra, and Senior Social Media Manager from financial favourite and industry disrupter, Monzo.

You will learn:

• The current state of Threads and how early adopter brands leverage its capabilities
• How businesses can use Threads for community building, customer care and more
• Key distinctions and differentiations between Threads strategy vs. other social channels
• Predictions for 2024 and beyond

Your speakers:

The post The Rise and Fall Of New Platforms: What Threads Has Taught Us About Emerging Social Media appeared first on Sprout Social.

But if you work in a highly regulated, “serious”, or niche industry, it might seem like you don’t belong on the trend-setting platform. That’s an understandable feeling. When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. No matter your industry, you can make waves on TikTok.

Check out our panel discussion with brands from unexpected brands and industries that are leveraging creative tactics to make the most out of their TikTok presence.

We’ll discuss:

• Challenges that “serious” or regulated brands face on TikTok and how brands can overcome these obstacles 
• Examples of TikToks from the nonprofit, SaaS, and technology sectors that made waves on the platform and what you can learn from them
• Top tips for how unexpected industries can leverage TikTok to build their brand and community

Your Speakers:

The post TikTok for “Serious” Industries & Brands appeared first on Sprout Social.

Even if you can’t wait to include AI and automation in your workflow—learning and implementing a new process to improve your work tomorrow, feels impossible when you’re busy creating content and mining social insights to share with your organization today.

Thankfully, Sprout experts, Tazi Flory, Product Marketing Manager II and Steph Hermanson, Strategic Services Consultant, are teaming up to walk you through their playbook to integrate AI and automation into your daily routine easily. Plus, they’ll walk you through Sprout’s new comprehensive AI + automation suite and how your team can leverage it to hit your goals. 

You’ll also discover:

• Real-life examples of brands already leveraging AI
• How AI is shaping social strategy and a clear plan to elevate your AI knowledge
• Tactical ways to use automation to spot trends and stay aligned with your audience
• How AI can help your team become more innovative and strategy-driven

Your Speakers:

The post What’s Next: Using AI & Automation to Crush Q3 and Beyond appeared first on Sprout Social.

If you observe socially-savvy B2C companies, they focus on marketing with personality and emotion – making their brand more appealing and memorable. If only it were so easy for B2B, right? Well, it might be time to think again. LinkedIn’s study, Emotion on LinkedIn’2022, has shown that brands in tech who utilize emotive marketing boasted a 25% higher engagement rate than their peers. 

But in a world where this style of marketing has been proven as desirable, it still remains critically underutilized. This means there’s a real opportunity for your business to stand out and gain competitive advantage.

In this webinar you’ll:

• Uncover how emotional marketing helps brands connect with their B2B audience.
• Learn how to optimize your LinkedIn strategy using emotion and personality.
• Be equipped with emotional marketing tactics you can implement instantly.
  

The post How to Captivate your B2B Audience with Emotional Marketing appeared first on Sprout Social.

AI releases have been dominating headlines, capturing everyone’s attention–consumers and C-suite executives alike. Despite current macroeconomic trends, social media budgets are expected to rise–but leaders are eyeing emerging technologies to ensure they get the most bang for their buck. 86% of business leaders agree implementation of AI and machine learning (ML) technology are critical for long-term business success.

Join us for a discussion with Sprout Social’s Mike Blight, Senior Market Research and Insights Manager, and Sarah Corley, Demand Generation Strategist, as they share how leaders and marketers think AI will fundamentally change how they operate along with other recent findings from The 2023 State of Social Media Report. 

In this discussion, you’ll:

• Learn business leaders’ perspective on the future of social
• See examples of brands using AI in their marketing
• Get tips for creating impactful social copy with AI

Your Speakers:

The post The State of Social Media & AI: Accelerate Your Impact in 2023 appeared first on Sprout Social.

72% of executives use social media data to inform business decisions. And successful brands don’t just invest in social—they leverage it into every corner of their business. Recently, Forrester Consulting conducted a commissioned study on behalf of Sprout Social and found that our platform delivered significant ROI wins for our customers.

Join Jamie Gilpin, Sprout Social’s Chief Marketing Officer, and guest speakers Kelsey Chickering, Principal Analyst, and Stephanie Slate, Senior Consultant at Forrester, as they discuss social industry trends and talk through details of the study.

They’ll discuss:

• Priorities for CMOs during challenging economic times
• Top social industry trends shaping 2023 marketing plans 
• How Sprout Social helped customers save $1.3M over three years

The post The Future of Social ROI: CMO Predictions and Forrester Insights appeared first on Sprout Social.