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With an estimated worth of $250 billion in 2023, the creator economy continues to grow. It’s no longer enough to simply pay an influencer to #sponsor your product or service. Users know they will be sold to on social media, oftentimes with the help of influencers, but they expect creativity and a genuine connection from your brand in the process. So how does a business remain authentic and credible while leveraging influencers in an increasingly skeptical online culture?
Grow your social media and influencer marketing expertise by joining us for one hour a day on Nov. 14 – Nov. 16. Get ready to gain insights and expertise from Lia Haberman, first-hand influencer knowledge from Ashleigh D’Mello, Anna Russett and Violeta Venegas, and join a workshop led by influencer Andrea Casanova! Together, we’ll unpack the creator economy, hear from influencers themselves, and learn how to build out an influencer strategy from scratch.
- Making Dollars and Sense out of the Creator Economy with Lia Haberman (Nov. 14 at 1 pm CT): Lia Haberman, Insider’s “Top Creator Economy Expert,” will delve into the dynamic world of influencer marketing and its evolving digital terrain. You’ll walk away from this event with a powerful understanding of the influencer landscape, where it’s headed and questions your brand should consider as it begins or scales its influencer strategy.
- Influencers Unfiltered: Secrets to Successful Brand Partnerships (Nov. 15 at 1 pm CT): In this panel discussion influencers, Ashleigh D’Mello, Anna Russett, and Violeta Venegas will share their advice and experiences in partnering with high-profile brands. Hear directly from the pros on how to most effectively approach influencers and build collaborations that set up both parties for success.
- Workshop: Begin, Budget & Build Your Influencer Strategy with Andrea Casanova (Nov. 16 at 1 pm CT): Master the essential steps to kickstart your influencer marketing strategy with Creator and Content Strategist, Andrea Casanova. Learn ways to find the influencers that align with your brand’s values and goals, uncover the strategies of budget allocation and decode the metrics that matter to your brand. This webinar is your roadmap to influencer marketing success, equipping you with the knowledge and tools needed to make impactful, data-driven decisions for your brand.
Presenters
Andrea is a digital marketing and branding expert born in Venezuela and based in Los Angeles. Her multicultural and youthful approach breathes new life into global brands and successfully targets Millennial and Gen Z audiences. She has become the go-to source on storytelling and thoughtfulness in her community, sharing tips and tricks to help her followers and beyond level-up in all areas of their lives.
Anna Russett has developed a following on social media over the past decade, which is the foundation of her unique perspective when consulting on influencer marketing and social strategy. She previously worked as a Creative Director at ad agency Havas, and is currently at YouTube as Product Go-To-Market Lead for Creator Community features where she advocates for the user voice and guides product roadmaps to launch.
Ashleigh is an Australian-born, Boston-based fashion content creator. Known for her love of all black outfits and her minimal but edgy style mantra, Ashleigh creates both still and video content to showcase her outfits of the day, highlight fashion trends, and give styling tips – inspiring the outfits of a worldwide audience.
Lia Haberman is a marketing consultant for brands including AT&T, Riot Games and Viral Nation and an instructor of Influencer Marketing and Social Media Marketing at UCLA Extension. She writes a weekly Creator Economy newsletter called ICYMI to help 15K industry pros stay up to date on platform news, social trends and brand campaigns and was ranked a Top Creator Economy Voice by Business Insider.
Sarah Corley
Sarah Corley is the Demand Generation Strategist at Sprout Social. When she isn’t rocking the marketing world you’ll find her A) cooking/baking up a storm, B) with her nose in a book, C) wine tasting, D) playing piano or E) all of the above. Sarah’s claim to fame is setting a Guinness World Record when she worked for Nestle Toll House. @srcorley
Violeta Venegas
Violeta is a lifestyle Latinx creator, Selena Quintanilla tribute artist, an official #TikTokPartner and a long-time content creator with over 1.88 million followers. She’s passionate about helping brands understand the right way to work with influencers and content creators. Violeta has worked with brands like Netflix, Clinique, Universal Music Group, Grubhub, Now This and many more.
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